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Sketchbook
...and some of the best ideas don’t make it to the end. But sometimes,
these ideas are the truest representation of creativity and should therefore
be considered right alongside polished campaigns
It's a long road to production...
S K E T C H B O O K
Typo Diabetes
Typos? Funny. Misinterpretations? Can be lead to some unfortunate results. With off-beat humor we raise eyebrows and awareness about the dangers of misinterpreting the signs
of type 2 diabetes

Typo Diabetes

Typo Diabetes

Typo Diabetes

Typo Diabetes
1/18
See Spot Run
Studies show that if you’re a couch potato, it’s likely your dog is too...which can be deadly for both parties. This campaign urges you to get healthy together, for each other.
What the SPF?
You can trust your sunscreen, right? Wrong. This whistleblower calls out the largely quiet crisis of under-regulated and mislabeled SPFs on popular sunscreen brands.

What the SPF?

What the SPF?

What the SPF?

What the SPF?
1/13

See Spot Run

See Spot Run

See Spot Run

See Spot Run
1/13
Forgotten Film Project
Both old rolls of film and the memories they’ve captured fade if not “treated” early. Through a poignant metaphor, this experiential activation raises awareness about early ALZ screening.

Forgotten Film Project

Forgotten Film Project

Forgotten Film Project

Forgotten Film Project
1/9
Life of on Edge
It’s difficult to imagine how close you can be to a CV disaster when you have type 2 diabetes....so we’ve taken the liberty of visualizing it for consumers in this DSA spot.

Life on the Edge

Life on the Edge

Life on the Edge

Life on the Edge
1/4
Don't be Condumb
What’s even more effective than safe sex? Smart sex….which is exactly what this clever campaign teaches you how to practice.

Condumb

Condumb

Condumb

Condumb
1/5
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